Episode 225 – Halfway to Black Friday

It’ll be another six months before the next wave of Bourbon County hits the supermarkets, so we check in on the 2017 lineup to see how they’re tasting after half a year. We are joined by Josh Noel, author of the brand new book Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch and How Craft Beer Became Big Business, to review the beers and talk all about Goose Island and the story behind the book. Never has a craft beer drinker’s relationship with a brewer been more complicated, and we reminisce on the pre-sale days of innovation in styles and marketing. Then we talk plenty about what has changed since that fateful day in 2011 and all the people responsible for what we now know as Goose Island and how the craft beer world has been redefined with the acquisitions race of the last five years. But also, is this the least impressive lineup of Bourbon County to date? And how can Goose reinvigorate the legacy of their premier release? We try and figure it out before the ABV catches up to us.

See what indie bookstores near you carry Josh’s book here: Indiebound

ABV Chicago Episode 225 – Halfway to Black Friday

Bourbon County 2017 Lineup:

Bourbon County Brand Stout

Bourbon County Brand Barleywine

Bourbon County Brand Coffee Stout

Bourbon County Brand Northwinds Stout

Proprietor’s Bourbon County Brand Stout

Reserve Bourbon County Brand Stout